Tickets to Barbie, Oppenheimer and other new Hollywood films will cost just $4 on Sunday, Aug. 27, as the theater industry once again offers its National Cinema Day event. The seats go on sale Monday.
The promotion, which cost $3 a ticket last year, is designed to encourage theatergoing as the industry struggles to recover from the global pandemic. More than 3,000 venues in the US and Canada will be offering the discounted tickets, even on the normally pricier large screens, according to the Cinema Foundation, a nonprofit started by the National Association of Theatre Owners.
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